Jury trials are, by design, the final arbiter of any lawsuit. In all jury trials, the case is presented to the six or twelve jurors, who then determine the facts of the case. In Illinois the decision of the jury must be unanimous. That decision of the jurors is delivered to the court officer, who reads it to the parties and attorneys and then a final judgment or order is entered. The essence of a jury trial is a focus group of the issues of the case. But rather than guess at what might develop and happen at a jury trial, focus groups and trial preparation are vital in determining how best to proceed at the real trial.
Focus groups are actually, if done correctly, simply a trial for practice. Some lawyers do focus groups over and over again before trial to try to flesh out issues, evidence and biases of potential jurors.
Assembling a group of citizens from different walks of life to sit in judgment of facts is exactly what a trial is. The value of a focus group is to do exactly the same thing, but to do it without a final order. The techniques of focus groups are varied. Many lawyers conduct what is known as concept focus groups. Some lawyers engage in a structured focus group. Others run what are called mock trials. But all in all, focus groups are about listening rather than talking. The goal is to learn what potential trial jurors would think about a case, the facts, the evidence, even photographs. By learning what potential jurors understand about a case, lawyers will begin to understand what typical biases may surface. Everyone has biases and some prejudices. The idea behind a focus group is to very carefully dissect the responses that these practice jurors develop in deliberating a lawyer’s case.
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